Editorial policy
What we will and will not publish, how commissions are kept out of recommendations, and how corrections are handled. These are commitments, not aspirations.
Commissions do not influence recommendations
Key & Crate earns a commission when a reader buys through our links. That creates an obvious incentive to recommend expensive things, and here is specifically how we work against it:
- We rank by what is right for the reader, not by commission rate. Where the cheaper option is the better buy, it goes first. Several of our top picks are the cheapest option in their category for exactly this reason.
- We recommend buying secondhand, and not buying at all, where that is the right answer. We earn nothing from either. Our budget pages tell readers to buy plates and cutlery at a thrift store and to skip an air fryer entirely.
- No paid placement, ever. No brand has paid to appear on this site, and none has reviewed a page before publication.
- No sponsored content. If that ever changes it will be labeled unmistakably at the top of the page, and it has not changed yet.
- No free samples in exchange for coverage.
Every commercial page carries a disclosure above its first affiliate link, and the full statement is on the affiliate disclosure page.
What we will never publish
These are absolute, not matters of degree.
- A fabricated review, testimonial, quote or rating. There are no customer testimonials on this site because we have none to publish. We have never written a fake one and we never will.
- A claim to have tested something we have not tested. No “in our testing”, no “after six weeks of rigorous evaluation”, no test lab that does not exist. What our picks are actually based on is published in full in how we pick.
- An invented price, rating or review count. Prices come from a live lookup and expire after 48 hours rather than going stale. Where no live price exists, the page says “check price” and shows no number.
- A credential we do not hold. No certifications, no professional qualifications, no expert panel. Mike M. is the author and that is the whole masthead.
- Fake urgency or scarcity. No “only two left”, no “price rises tomorrow”, no countdown timers. We have no data for those claims and they are manipulative.
- A specification we cannot verify. Where a figure cannot be confirmed, we say so rather than filling the gap.
- A stock photograph presented as a product we own or a room we have been in. Product images come from the retailer’s own catalog; ambient photography is licensed stock and is never presented as evidence of anything.
Sourcing and citation
Where we make a factual claim that is not self-evident — that PFOA has not been used in US nonstick manufacture since 2013, that removing a shower head’s flow restrictor is restricted in some states, that smoke alarms expire after ten years — we cite a primary source, and we prefer government and standards bodies over secondary coverage.
Sources appear in a list at the foot of the page rather than being buried. Where a question is genuinely unsettled — the research on heating food in plastic, for instance — we say that it is unsettled instead of picking whichever answer makes a better headline.
Corrections
We will get things wrong: prices move, products are discontinued, specifications change between production runs, and sometimes a judgment is simply bad.
Our commitment:
- Factual errors are corrected on the page itself, and the “last updated” date changes to reflect it.
- We do not quietly delete a page to make a bad recommendation disappear. If a pick turns out to be wrong, the page says so.
- Every page carries a visible last-updated date. A buying guide without one is asking you to assume it is current.
- Corrections are welcome and read. contact@keyandcrate.com, or the contact form.
How often pages are updated
Prices refresh daily and automatically. Content is revisited when a pick is discontinued, when a specification changes, when a reader sends a correction, or when a category moves enough to change the recommendation.
We do not re-date a page to make it look fresh. If the date changed, something changed.
On AI and how this site is written
Worth stating because readers increasingly and reasonably ask. Every recommendation, score and piece of reasoning on this site is a human editorial judgment, made by the author named on the page, against the published method in how we pick.
Product data — names, identifiers, prices, images — comes from the retailer’s own catalog via its official interface, which is why prices are live and verifiable rather than typed in. No product, specification, price or review on this site has ever been generated rather than sourced.
What this site does not cover
We write about objects you buy when setting up a home. We do not give legal, financial, medical or electrical advice.
Where tenancy law comes up — who is responsible for a repair, how deposits work — we describe the general shape and say plainly that it varies by state and local law, and point to HUD’s state-by-state tenant rights directory. Where safety is involved, we point to the relevant federal agency rather than improvising. And we tell readers which repairs to report rather than attempt, because that is the genuinely useful advice.